LiveWorld™ Launches Curator, Bringing Advanced Human Moderation and Insight to Tech-Powered Social Web Curation
LiveWorld enables brands to aggregate, moderate, and curate the social web.
SAN JOSE, Calif., NEW YORK & LONDON — May 9, 2011 - Brands and agencies can now aggregate and curate Twitter (and soon other social networks) with a human touch using the new LiveWorld Curator platform and Moderation Services solution. A Fortune 100 travel and financial services company has already signed up for Curator and will be releasing it this quarter. LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK www.LiveWorld.com) is a leading social media boutique agency that moderates, manages, and creates online communities across social channels for global brands.
LiveWorld Curator enables brands to aggregate the social web, then select or “curate” content relevant to their customers. This provides their customers a one-stop location to see user generated content about the brand and themes of interest to those customers. Powerful curation, moderation, and insight tools, combined with LiveWorld human moderation services, ensure the content is curated for customer relevance, moderated to be spam free, and tagged for actionable insight.
“Global brands have been asking for a flexible curation solution that includes human eyes to review content in context — protecting the brand and ensuring customer relevance,” said Peter Friedman, Chairman & CEO, LiveWorld (@PeterFriedman). “Our Tech-Powered Human Touch ensures the displayed user content will be spam-free and relevant.”
Curator features:
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Examples of how a brand can use Curator include these:
When sponsoring events such as the Olympics, sports or award shows brands and publishers can curate a mix of topics ranging from brand tweets, event news to tweets about featured athletes. A travel services company, during events such as last year’s volcanic ash cloud in Europe, can quickly and easily aggregate Twitter comments related to the volcano and travel related subjects — thus helping their corporate clients get a better sense of what is going on and what to do about it.
A financial services company can curate Tweets of interest specifically to small business or particular topical areas such as marketing. A consumer packaged goods company with food products can curate social web content about the brand and cooking related themes. Curator is easily reconfigured to target content on different themes or multiple themes at once. The food company might change the settings daily to reflect weekday cooking vs. weekends, seasonal and holiday subjects, or even daily changes in popular news topics and personalities related to cooking.
Curator is available immediately and is already in the process of being launched by a Fortune 100 financial services firm. For more information and a demo contact sales@liveworld.com or visit our Curator information page.
About LiveWorld
LiveWorld is the boutique social media agency for brands that want to moderate, manage, and create online community experiences across social channels. Our Fortune 500 clients use these services for marketing, curation, and insight. With 27 years of unmatched experience, LiveWorld provides a unique Tech-Powered Human Touch model to ensure quality, scale, and rich user dialogue and relationship experiences. LiveWorld keeps your company social and safe on the web. For more information, go to www.liveworld.com. (OTC Pink Sheets: LVWD.PK)
LiveWorld is headquartered in San Jose, California, with additional offices in New York City and London. For further information contact our sales team at sales@liveworld.com or visit www.liveworld.com.
LiveWorld Contacts
PR Contact: Bryan Person bperson@liveworld.com @bryanperson
Sales Contact: Jason Liebowtiz, VP, Sales Jason@liveworld.com 1 (347) 276.2644
IR Contact: David Houston: LiveWorld dhouston@liveworld.com 1 (408) 615.8496
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