Community Programming
Online communities are all about people and conversation. You need to provide people with a reason to come to your place, something to talk about, and a reason to stay for the fun or information or support. Including planning, high-level consumer engagement and community management, and analysis and reporting, Community Programming focuses on the community cultural model, stimulating and managing deep consumer-to-consumer conversational interaction. Available services fall under Planning, Engagement, Analysis and Recommendations, and Training, as described below:
Planning:
Basic Planning Services
- Discovery Surveys: A quick gauge toward understanding and mission alignment across your organization, identifying aspects of a project needing further examination.
- Survey of Social Tools and Platforms: Our experienced community strategists take you through a systematic review of each community platform or feature and its recommended use. We provide recommendations that best target the intended audience and serve the needs of the project.
- Community Programming Plan: While including a conversation calendar (provided by client/agency or created by LiveWorld), this plan goes far beyond that into the emotional structure of the community (the kind of party), and how it will be deployed and managed. LiveWorld provides top-level recommendations for initial and ongoing community content, feature use, and programming strategy.
Additional Planning Modules
- Community Canvass: LiveWorld leads an in-depth 1:1 conversation with key brand stakeholders about assumptions and expectations, implementation resources, and understanding specific metrics that will be used to measure success of your online initiative.
Engagement:
Basic Engagement Services
- Conversation Calendar: Get them talking and keep them talking. The Conversation Calendar serves as a topical program guide for dialogue laid out over the term of the project.
- Community Programming Engagement and Development: As part of a strategic community content programming plan and associated conversational calendar, our community programming experts initiate conversations, guide people-to-people interaction, stimulate the emotional flow of the community, and perform high-level content curation.
- Success Alerts: Highlighting a community interaction, experience, or event (or an opportunity that was missed), Success Alerts regularly track the critical moments for a community venue.
Additional Engagement Modules
- Social Media Crisis Response: If needed to evaluate, size, recommend, and deploy distinct programming plans for dealing with crises, LiveWorld senior strategists guide the brand through recognition to appropriate response and possible opportunities that may arise as a result of the critical events.
- Social Evangelism: As you stretch out across the social landscape most pertinent to your brand, LiveWorld staff can assist, speaking as brand voice across social web, promoting and pointing to brand venues.
Analysis & Recommendation:
Basic Analysis & Recommendation Services
- Community Reporting: We summarize and draw conclusions from monthly brand community data for view of top-line engagement, probe deeper into perceived trends and anomalies, and compare with insight gained via observation and participation.
- Community Goals Review (annual or once per project term): Revisiting a project from end to end, this review compares with initial findings and assumptions, makes suggestions for future, and reviews the account/program for highlights, issues, and insight to next steps.
Additional Analysis & Recommendation Modules
- Site Integration Assessment/Review: How does it all fit in? This review analyzes current and intended social venue integration with the client’s main site (or other venues), relative to engagement, and highlighting visibility, culture, and integration.
- Member Experience Surveys: We help you collect informal feedback from community members: What constituents like, dislike, need, want, relative to the social venue and/or brand, and review results against overall strategy.
- Competitive Analysis Report: Know what your competitors are doing using social media—and how they’re doing with it. Our team researches and presents an overview of current social media initiatives/implementations of up to 3 of your competitors.
- Community Dynamics Analysis: What’s going on? Wins, issues and missed opportunities from the front lines of social media. LiveWorld reviews your current social efforts to summarize ongoing successes, barriers and needs. Our team of senior community practitioners analyzes the developing cultural dynamics to compare with initial business goals, and make recommendations and revisions as required.
- Community Report Card: How do you measure up? LiveWorld has the most experienced team in the social media business. Let us review your efforts, note the highlights and make recommendations to put your efforts on the path to success.
Training and Support
- Social Crisis Management Boot Camp: Our senior community programming staff conducts this training program for in-house strategists and community managers on how to identify, escalate, and manage crises on social venues, including recommended approaches for engaging partner agencies. Cross-functional fire-drill included.
- Community Manager Training & Support Program: LiveWorld trains and provides ongoing support for the brand’s in-house Community Managers — including basic and advanced training modules, regular coaching, and review seminars.