Conversations: Choosing the right venue for dialogue
LiveWorld offers a series of applications and platforms designed to stimulate more conversation and relationships among and with a brand’s customers.
Facebook Forums: A message board application for Facebook, Liveworld Facebook Forums provide a richer conversational experience for consumers, with features to allow the brand to focus and manage the conversation — result in more dialogue, deeper customer engagemenet, and, in turn, more loyalty.
- Each Forum sits on a Facebook tab, supports text, photo and video posts, and can be skinned to a brand’s graphics, using widgets to feature users and content. The hierarchical message forum structure allows multiple conversational topics at the same time, and content is kept in contrast to the serial, somewhat random nature of the Facebook Wall.
- The Forum user experience is all within Facebook. Users’ names link directly to their Facebook profiles. Forum content feeds to the Wall and contributors’ Facebook activity feeds (and out to their friends list) with links back to the brand’s Facebook page.
- LiveWorld reporting provides extensive metrics.
- The Forum application is moderated by LiveWorld Advanced Power Moderation tools, including pre-screening or post-screening of content, blocking users, and insight tagging.
- Facebook Forums can be simultaneously deployed to the brand’s Facebook Page and the brand’s central branded site (Via Community Center 5.0) for an unprecedented level of Social Web - Brand site integration. Users coming in through either path will find themselves simultaneously in the same conversation.
LiveWorld Curator: Aggregating user content from designated social web destinations, Curator enables our personnel to moderate and curate, and then provide insight on designated social web content. This approaches means the brand can acquire customers by providing them one-stop-shopping for social web content on brand or brand-related themes. Combined with LiveWorld Insight solutions, this application also enables the brand to learn more about customers and competitors.
- Curator displays vetted content in an automatically generated widget, which can be displayed on the brand’s corporate web site, community web site, Facebook Page, or any location that accepts HTML.
- An API enables the brand’s agency to develop a custom display venue such as flash, or even rich media ads.
- Aggregation is configured and can easily be changed at any time via a back stage wizard interface.
- Curator uses the LiveWorld Advanced Power Moderation Tools for the moderation and curation process, and Insight Tagging for additional insight services.
- Each widget can include multiple content streams and multiple widgets can be generated.
- Available for Twitter aggregation, with Facebook, Flickr, and other sources being added through the year.
Facebook CMS: A Facebook CMS enables the brand to construct a Facebook tab with compelling interactive content to attract users (build Fan/Like numbers) and run promotions.
Used to create an interactive content tab effective for promotions and content programs, this publishing tool features polls, quizzes, simple contests, gifts, calendars, refer a friend with promo code and reward for fan referrals, invite a friend, opt-in and collect emails for newsletters and offers, and embedding external content from YouTube, Twitter, and other sources. LiveWorld is a licensed agency for leading third-party Facebook CMS tools. We can provide the license or use a license provided by our client. We will develop the CMS plan, set up the page, and manage it on an ongoing basis. Creative assets to be provided by the client.
Community Center 5.0 – API: A richly featured central branded community site platform with an API centric model for digital agencies and in-house web development groups to create custom community sites, Community Center’s functions include profiles, blogs, forums, photo albums, video, groups, idea crowd-sourcing, ask & answer customer support, Facebook Connect, and simultaneous integration with LiveWorld Facebook Forums. Moderation is provided by LiveWorld Advanced Power Moderation Tools.