LiveWorld Facebook Forum
Deeper Engagement on Facebook – Bring Customers Back to Your Page with a Structured Environment for Dialogue
While Facebook provides a discussion board on brand pages, it’s a random series of threads that roll off into other pages, a challenge to hosting ongoing discussions in a number of different categories. LiveWorld Facebook Forum provides a robust forum that makes it easy for customers to engage with each other and with your brand in a structured conversational format.
In each topical category, brands can set up multiple forums, each with unlimited topical threads. The logical structure presents users with an organized way to find and focus on the topics that most interest them. The persistent location of favorite discussions supports a deeper engagement and sense of place.
Facebook Integration and Network Effects
LiveWorld Facebook Forum presents a deeper conversational option while keeping the Facebook experience intact. Fully consistent with the expected behavior, clicking on a user name in the Facebook Forum links to the user’s Facebook profile. And when your fans post to the forum, their contributions show up on your Wall, plus on the users’ own activity streams—so their friends see them as well. Your brand then benefits when fans’ friends click on those contributions, as they’ll be linked back to the posts in the Facebook Forum—offering exposure to a whole new set of potential participants.
Richer Experience
Your fans can also format the words with a rich text editor, and add photos or video, enhancing their ability to express themselves in your forum. Programming-friendly features help you to focus and feature those fan contributions: Adjustable widgets enable you can highlight recent topics, top topics, or top users; and post announcements, polls, or custom HTML—all helpful to sustaining engagement on your page.
Moderation and Reporting
Moderating discussions on the Facebook native application is awkward; there’s no way to see only what’s new, so systematic perusal of content isn’t assured. LiveWorld Facebook Forum 4.0 comes with LiveWorld Advanced Power Moderation Tools, which are optimized for fast, efficient moderation, and include capabilities for pre-screening, post-screening, escalation, tracking rejection, and banning problem users, as well as anti-spamming tools. Moderators can see any newly posted content since the previous moderation session, assuring that everything has been vetted against standards, responded to as appropriate, and/or escalated. The LiveWorld data warehouse reports round out the offering with more metrics than are provided by Facebook—standard usage metrics such as number of page views, posts, new users, active users, unique visitors, subscription emails, and active threads. Segmented metrics include Top 10 Categories, Top 10 Forums, Top 10 Threads, and Top 10 Posters.
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